Tag Archives: Twitter

How do you know your client’s don’t Twitter?

The Golden Rule is Delusional: People want to be treated the way THEY want to be treated. Not the way YOU want to be treated.

You may know a lot of things about your customers, but you don’t know what each one of them had for breakfast based on what you had in your bowl this morning. Your own behaviors are not a good place to start when deciding how customers like to interact.

In my early days of marketing I did a lot of direct mail. I would have clients tell me emphatically that direct mail was not effective. The research they had to support this claim? It was because they personally NEVER read junk mail. And they were right about customers not reading junk mail…kindda.

I would ask, “What hobby or interest do you really like? The client would say something like, “I love to fly fish.”

“Do you ever get mail that you didn’t request on fly fishing?”

“Sure.”

“Do you sometimes read it?”

They would start to smile a little and say, “Yes.”

It is only “Junk Mail” if it is not relevant to you. They had the facts, but were unable to be objective with the data. You cannot be your own focus group on how your customers want to engage with your company and product. You need to try it and see how they respond.

Read full article here: http://stevefarnsworth.wordpress.com/2009/04/18/%E2%80%9Cmy-customers-don%E2%80%99t-use-twitter%E2%80%9D-oh-but-they-do/

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Industry-specific guides to Twitter, by profession.

Image representing Twitter as depicted in Crun...

Image via CrunchBase

The link below provides a compilation of links to industry-specific guides to using Twitter. Definitely worth a look, especially if you are considering incorporating Twitter into your marketing plan.

http://pistachioconsulting.com/featured-articles/industry-guides/

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Turn DM’s into PM’s

Image representing Twitter as depicted in Crun...

Image via CrunchBase

t.imo.im is an interesting application that provides Twitter users a way to turn their Direct Messages (DM’s) into Instant Messages (IM’s).

In essence t.imo.im it is taking the usual direct message conversation that you may have with someone and turning it into an instant messaging experience  we have yet to see elsewhere. From initial tests we found it to have awesome potential. After playing around with t.imo.im for a little bit, there are actually some things that you NEED to know if you wish to use it.

http://thenextweb.com/apps/2010/04/16/instant-messaging-twitter-reality/?awesm=tnw.to_15yJm

Enjoy!

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Followbase: A Twitter CRM Starter Kit

Image representing Twitter as depicted in Crun...

Image via CrunchBase

For those of you that are struggling to find a way to get started with Twitter as a Marketing and Customer Relations tool in your business, Followbase might be just what you are looking for. All you need to get started is a Twitter Account which you will then use connect to Followbase; which then scans your twitter stream and  sorts them into four customer service related topics: Mentions, Ideas, Problems and Questions.

The service is still in Beta and for now, it’s free. So if you’ve been wondering how to leverage Twitter for your Business, this is one simple place to start.

Followbase: A Twitter CRM Starter Kit

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Flock: A remarkable new web browser for social networking.

Internet Explorer has been pretty much my defacto web browser, but since getting involved with this whole “Social Networking” thing, I’ve been on a quest to find the best tool to coordinate all of my online activities–Facebook, Twitter, Picture Sharing, etc.

I’ve tested the Adobe Air desk top applications like TweetDeck, FaceDesk and others, but none seemed to allow the integration of all the services I track. Then I came across a new web browser called Flock. Primarily, I spend the majority of my time on Facebook and Twitter, as it seems these are the two sites that have risen to the top of the heap based on ease of use and the number of people using the services; and a person only has so many hours in a day, so keeping up with many more than that was proving to be quite a chore.

However, Flock Browser manages to integrate every service I had an account at and then even suggest a few more.

Imagine all your friends from all of your social networking sites in one place. Imagine being able to surf the web and easily be able to share what you are doing with your friends on Facebook or Twitter or any one of several other social networking sites. Imagine being able to simply drag any image in an article or search right into your Flicker or Picassa. Or imagine wanting to blog about something you are browsing and having an editor available right in your browser to compose your article and post it to your blog. These are only some of the built-in capabilities of the Flock Browser.

After two weeks of testing this browser I am now about to do the unthinkable and make Flock my default browser–it’s that good. Here’s the link. Try it out and let me know what you think. Flock Browser – The Social Web Browser

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