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Tag Archives: social media
5 Ways To Drive More Traffic To Your Website
“If you build it, they will come.”
Image by Getty Images via Daylife
If I’ve learned anything over the past few years, it’s that this old axiom doesn’t always apply, especially in this day and age. Simply putting together a website with the latest technology platforms on top of a semi-clever URL won’t do the trick. There are, however, five simple things that you can implement to move the traffic needle up and improve your metrics.
Search Engine Optimization: Search engine optimization, otherwise known as SEO for short, is one of the hottest topics in website development today. Not in the know? Here’s a quick rundown. According to Wikipedia, it’s “the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposed to Search Engine Marketing (SEM).” It’s like tidying up your website and filling out all of the appropriate forms so that search engine crawlers will get the most context from your site and reward you with a higher page rank.
15 Social Media Maxims for Marketers
The most often asked questions from clients these days seem to be related in some way to social networking–from as basic as what is it to how can it help my business. I’ve excerpted an article that addresses the most common questions my clients have, and one question that I have wrestled with since starting to use social networking in my business, which is how much of ‘me’ should be exposed to my clients?
It started to seem that the ‘imaginary line’ I had been taught to keep between business and personal relationships was becoming blurred, and I wasn’t sure I was comfortable with that happening.
Social media has actually overtaken pornography as the number one online activity, and the fastest growing segment on Facebook is females age 55 to 65 that are trying to better connect with friends and family.
The Social Media market is moving almost too quickly to keep up with; but here are some tips that may help:
- Successful marketers will be more like Dale Carnegie and less like David Ogilvy; listen first, sell second.
- Consumers are looking to peers for recommendations on products, services, health issues, and more via social media. Only companies that produce products and services of great value will be part of these conversations; mediocrity will quickly be eliminated.
- Social media’s ability to quickly disseminate information among friends and peers helps eliminate different people performing the same tasks (multiple individual redundancies), whether it’s researching the best vacation spot or smart phone. This results in a more efficient society.