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Tag Archives: ecommerce
How Google, eBay, And PayPal Are Gearing Up For A Very Mobile Holiday Shopping Season | TechCrunch
Online holiday shopping reached record levels in 2010. And e-commerce spendingis up this year. All signs point to consumers spending even more online this holiday season. I sat down with executives from Google, eBay, PayPal and ShopKick to discuss the trends that are expected to emerge in the e-commerce space over the next few months. They center around mobile, tablets, and deals.
PayPal has more than doubled its mobile payments volume since the 2010 holiday shopping season, and we haven’t even hit the thick of this year’s rush. eBay is projecting $5 billion in mobile payments volume in 2010 and this number could increase in the next few months. And Google projects that 15 percent of total search on Black Friday (the day after Thanksgiving and one of the biggest shopping days of the year) will come from mobile devices. Tablet devices are now a part of the online shopping experience and retailers are taking note. Clearly, all signs point to the fact that this could be the breakout year for mobile shopping.
How Google, eBay, And PayPal Are Gearing Up For A Very Mobile Holiday Shopping Season | TechCrunch
Six Essentials for a Successful eCommerce Website
Image via Wikipedia
E-commerce business is booming at a fast pace. “The first quarter returned the U.S. retail e-commerce market to healthy double-digit growth rates.” Also, it has been seen that though larger online retailers have continued to generate higher growth rates than the smaller retailers. Nevertheless, the small online retailers are finally beginning to see positive growth once again. So, if you are starting up an e-commerce website, or already running one, then, you must look into the essentials of designing a good and a successful website. Because this is the only medium which would be driving traffic and creating a substantial conversion rates. As in this case, websites are the first interface between the customers and the seller, so your website needs to be designed in such a way that it should be easily handled and worked upon by customers without any hassles or confusion. Let’s see what constitutes a successful ecommerce website development.
- Let Customers reach to your product with lesser number of clicks: Always avoid creating a lengthy path leading to the product or may be which involves too many clicks. This annoys the customers and in this way, you are creating obstacles and increasing the time when they think and convert their thought into a substantial buying decision. There should be well planned categories of the products and further, these must be divided into sub-categories so that it becomes so that it becomes an easy reach for the customers.
- Sell Products and not Design: Sometimes, we happen to see e-commerce websites that contain complex designs as if they are not at all selling products and want people to get confused by the complex designing of the website. Always remember, keep your eCommerce web design as simple as you can. The navigation pattern should be easily followed up. For example: If we look at Amazon.com, it has a very simple and clean appearance. It has no design as such but still the products are well categorized and can be clearly seen and selected.
Why Do Online Shoppers Abandon Purchases?
A new survey released this past week revealed that nearly half of online shoppers have abandoned their carts multiple times in the past three weeks due to high shipping costs, security concerns and lack of convenience. The average cost of abandoned goods in U.S. shopping carts is $109. This data was supplied by PayPal.
Image by Getty Images via Daylife
High shipping costs was cited as the largest single reason for cart abandonment. While nothing could have prevented one-third of shoppers from abandoning purchases, the survey found that providing shipping costs up-front might have caused 40 percent to complete the purchase. To help merchants encourage shoppers to purchase, PayPal today announced a new Express Checkout feature – the PayPal Instant Update API. By integrating the new API, merchants can show order details earlier in the process including shipping options, insurance choices and tax totals.
“To get shoppers to buy, it’s critical merchants make the checkout experience easy and costs transparent,” said Eddie Davis, senior director of SMB merchant services, PayPal. “Our new PayPal Instant Update API will help merchants get customers the information they need up-front to drive sales.”
The survey also uncovered signs that the economy still has shoppers wary about clicking the “purchase” button. More than one-third of respondents abandoned checkout because they didn’t plan for all of the expenses; while more than 25 percent left the site to search for a coupon. However, one-third of shoppers later returned to the same site to buy. An additional 20 percent purchased the items at a brick and mortar store or competitor’s Web site.