For those of you that are struggling to find a way to get started with Twitter as a Marketing and Customer Relations tool in your business, Followbase might be just what you are looking for. All you need to get started is a Twitter Account which you will then use connect to Followbase; which then scans your twitter stream and sorts them into four customer service related topics: Mentions, Ideas, Problems and Questions.
The service is still in Beta and for now, it’s free. So if you’ve been wondering how to leverage Twitter for your Business, this is one simple place to start.
Followbase: A Twitter CRM Starter Kit

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