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Monthly Archives: September 2008
Why Start a Business Blog?
Why you should consider a small-business blog–and how you can start one
In the last few years, blogs have gotten more popular than ever. According to the blog tracking firm Technorati, there are an estimated 175,000 new blogs and almost six million blog updates published daily. With blogs growing at this rate, why should your business start one?
Because blogs are a wonderful marketing tool, a great way to increase your company web site rankings with search engines and an excellent tool for generating sales leads.
Here are some suggestions to help you get started, plus some background information in case you might not be familiar familiar with blogging.
History
The word "blog'' is comes from the term "web log.'' A blog is basically web page or site that is part online journal or "log'', and part open forum. Some bloggers post new updates constantly; others write updates weekly, monthly or only occasionally. In most cases, blog entries are short and might include photos or links. Sometimes blog readers can post their reactions to the blogger's entries. Other readers can then add their two cents to those comments, thereby continuing the dialogue. The so-called blogosphere contains blogs on practically every conceivable topic. Some blogs exist on the web site of an individual or business, while others are hosted on public blogging sites, like Blogger and Windows Live Spaces.
What are the benefits of starting a blog?.
- A blog allows your business to engage with current and potential customers in a direct, informal, no-pressure way. You can communicate the strengths of your product or service, the expertise of your top executives and the breadth of your company's experience in ways that traditional marketing and advertising do not allow. Because readers have the ability to comment, you can gain insight into your clients needs and wants. You can then use this information to develop new products or services or fine-tune existing ones.
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